What We Can Learn from Walt Disney about Being Exceptional

The legendary Walt Disney coined the phrase “Plus it!” to inspire his employees to take their work and make it even better. We don’t typically think of the word “plus” as a verb, but this was Disney’s way of saying, “I believe you can reach higher.” He challenged his team to imagine first the possibilities, and then think again about how they could improve. This mindset motivated his people to take what was acceptable, make it exceptional, and then “Plus it!” to make it spectacular!

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